All roads lead to revenue

Yesterday I have been to an online store and I tried to buy something. I put a product into the cart and went to the checkout. I got as far as the login screen. As I realized that that a registration was required I quit. I did not want to register, because I had no confidence that the registration process would be easy.

I am a difficult customer because I have high expectations. I am willing to spend my money but it has to go quick and I want to choose the way how I spend it.

I then realized that our software is so much better than that. You may check out without creating a customer account or log in at the checkout without loosing your cart. You may also register during the checkout process. The customer will never be bothered with a lost cart or a left checkout where some steps have to be repeated. Leave the control to the customers and they will spend their money.

It is even possible to restructure the checkout process completely. A single page checkout? Registration after the checkout? Everything is possible with SilverCart and our flexible checkout process.